The Tesla vs. John Broder (of the NY Times) fiasco

(Updated to include all of Broder’s published pieces on the matter)

After their 2011 cock-up with their Top Gear review, you might be forgiven for thinking that Tesla had learned a valuable lesson.  Nope.

Here (10 Feb 2013) is the review by John Broder of the NY Times, in which he roundly disparages the Tesla Model S.  Elon Musk — Chairman, Product Architect and CEO of Tesla — firmly disputed Broder’s account of what happened.

Here (12 Feb 2013) is Broder’s second piece on the matter, in which he defends the allegations he made in the review.

Here (13 Feb 2013) is Tesla’s public response, including detailed logs of what the car was actually doing.  On the face of it, this appears to completely vindicate Musk (not to mention raise questions about Broder’s approach to journalism).

Here (14 Feb 2013) is Broder’s third piece, with a point-by-point reply to Tesla’s blog entry.  Many, if not all, of his points sound reasonable.

At this point, the whole thing is a he-said-she-said debacle.

None of that matters, though.

Tesla screwed up here, and badly. Not technically (i.e. from an engineering perspective), but definitely on the marketing side.

It might be cynical, but looking into the past work of the dude assigned to evaluate your product is just basic PR management. What kind of marketing director doesn’t sit down and think about what prior biases any given reviewer might have? I suppose I can understand failing to think about it the first time, but twice is just plain stupid.

Especially because of the fiasco with Top Gear and Broder’s (apparently) demonstrated prior beliefs, but fundamentally just as a basic courtesy, why didn’t Tesla tell Broder and the NY Times up front that everything would be logged? Heck, why not ask (or even insist) beforehand that the log data be made publicly available alongside the article? Isn’t a near endless supply of data about the car a selling point?

Tesla is a near perfect example of the simple fact that good engineering and good design are not sufficient to produce a successful product.

Nobody approaches a new thing (product, topic, event, whatever) with a completely open mind. Everybody has pre-conceived notions that shape (i.e. bias) their experiences.  It’s called “being human.” Failure to recognise and work with that simple fact demonstrates an almost child-like naivety. Seriously, does everybody at Tesla think that Apple is successful only because of their design and engineering?

Tesla fans are going to feel smug over this whole affair.  Telsa itself is going to lose potential customers.

 

In which I defend ‘Girls Around Me’ and Public-By-Default in general

For those people that don’t know:  A few days ago John Browlee discovered and wrote about an iPhone/iPad app called ‘Girls Around Me‘.  The app does a mash-up of publicly accessible data from Facebook and foursquare, together with Google Maps, to show you girls that had checked in to locations near where you are and some information about them.  John was not amused:

[T]he girls (and men!) shown in Girls Around Me all had the power to opt out of this information being visible to strangers, but whether out of ignorance, apathy or laziness, they had all neglected to do so. This was all public information.  […]

“It’s not, really, that we’re all horrified by what this app does, is it?” I asked, finishing my drink. “It’s that we’re all horrified by how exposed these girls are, and how exposed services like Facebook and Foursquare let them be without their knowledge.” […]

This is an app you should download to teach the people you care about that privacy issues are real, that social networks like Facebook and Foursquare expose you and the ones you love, and that if you do not know exactly how much you are sharing, you are as easily preyed upon as if you were naked.

Picking up on John’s piece, Charlie Stross took the ball and ran with it, extrapolating out into the truly horrific:

It’s easy to imagine how we could make something worse than “Girls Around Me”—something much worse. Facebook encourages us to disclose a wide range of information about ourselves, including our religion and a photograph. Religion is obvious: “Yids Among Us” would obviously be one of the go-to tools of choice for Neo-Nazis. As for skin colour, ethnicity identification from face images is out there already. Want to go queer bashing? There’s an algorithm out there for guessing sexual orientation based on the network graph of the target’s facebook friends. It’s probably possible to apply this sort of data mining exercise to determine whether a woman has had an abortion or is pro-choice.

In the worst case, it’s possible to envisage geolocation and data aggregation apps being designed to facilitate the identification and elimination of some ethnic or class enemy, not only by making it easy for users to track them down, but by making it easy for users to identify each other and form ad-hoc lynch mobs. (Hence my reference to the Rwandan Genocide earlier. Think it couldn’t happen? Look at Iran and imagine an app written for the Basij to make it easy to identify dissidents and form ad-hoc goon squads to proactively hunt them down. Or any other organization in the post-networked world that has a social role corresponding to the Red Guards.)

Not surprisingly, people freaked out.  Foursquare pulled the app’s access rights to their data, Apple pulled the app from the iTunes store altogether and — no doubt to the great relief of people like John and Charlie — a lot of people started talking about internet privacy in an era of social networking (e.g. a BBC News article).

Both John and Charlie emphasise that their concern is not with the app itself, per se, but with the approach to privacy (public by default) built-in to social networking websites’ very business plans that allowed the app to exist in the first place.

I want to defend that approach to privacy.

Let me repeat the first bit of that John Brownlee quote:

[T]he girls (and men!) shown in Girls Around Me all had the power to opt out of this information being visible to strangers, but whether out of ignorance, apathy or laziness, they had all neglected to do so.

Here is Marie Connelly, one of the girls that John apparently had around him, in response to the whole kerfuffle:

I have a problem [with this], because I’m not ignorant, apathetic, or lazy.

I’ve made a choice to participate publicly in the internet. I try to be careful about what I make accessible and what I share with everyone, and for the most part, I think I’ve found a balance that works pretty well for me. […]

The whole tenor of this, however, has been that if you are in this app, if you have been posting information publicly, especially if you’re a woman, you’re doing something wrong. […]

Checking in at your office, or a coffee shop, or The Independent (which is a great bar, by the way), whether publicly or not, doesn’t mean you’re “asking” to get stalked, or mugged, or anything else. People generally don’t ask for bad things to happen to them, and by and large, I don’t really believe anyone deserves to have something bad happen to them.

Kashmire Hill captured the same point in her excellently titled post, “The Reaction To ‘Girls Around Me’ Was Far More Disturbing Than The ‘Creepy’ App Itself“:

  • All men are creepy stalkers looking for new digital aids to help them catch and rape women.
  • All women are damsels-in-distress who have no idea how much danger they are exposing themselves to with every Foursquare check-in.
  • “You’re too public with your digital data, ladies,” may be the new “your skirt was too short and you had it coming.”

Those are my takeaways from the past week’s furor over “Girls Around Me.” […]

Many of us have become comfortable putting ourselves out there publicly in the hopes of making connections with friends and with strangers, whether through Facebook, Twitter, or OKCupid. It’s only natural that this digital openness will transfer over to the ‘real world,’ and that we will start proactively projecting our digital selves to facilitate in-person interactions. (For example, KLM is now allowing passengers to link their digital identities to their seats on the plane so that people can choose seatmates accordingly.) […]

In rejecting and banishing the app, we’re  choosing to ignore the publicity choices these women have made … in the name of keeping them safe … If you extend this kind of thinking ‘offline,’ we would be calling on all women to wear burkas so potential rapists and stalkers don’t spot them on the streets and follow them home.

I’m sorry, my friends, but I think apps like ‘Girls Around Me’ are the future … We don’t fear making connections with strangers; we crave it. […]

Yes, think about your privacy settings. They’re important. But critics, also remember that some of us have thought about our privacy settings, chosen accordingly, and don’t mind showing up on geo-mapping apps. We’re not all damsels-in-distress going pale at the thought of being seen in public places and digital spaces.

I couldn’t possibly agree more.

I’m happy to require by law that all websites that gather personal information give plain-English explanations of how your information might be used under each setting.  I’m also happy to be very, very angry at Facebook for changing their policy in such a way as to change your settings from “keep this private” to “make this public” after you made an explicit choice (although, to be fair, social networks are still a new industry and should consequently be granted at least some leeway for their frequent adjustments).

But there’s a much bigger topic here.  Whether or not public exposure has negative consequences is a social norm, based on co-ordination effects.  It’s socially acceptable in America for girls to wear bikinis at the beach, for girls in France to go topless at the beach and for people to use mixed-sex saunas and public showers throughout Germany and the Scandinavian countries.  It’s not as though they have massive rates of rape or sexual abuse.

The reason I see no problem with apps like ‘Girls Around Me’ is because I believe they represent the emergence of a new social norm that supports and encourages the public sharing of information about yourself, perhaps even a step towards David Brin’s Transparent Society.  Disagree with me?  Well, I would argue that of those people that (a) are doing it; (b) don’t realise they’re doing it; and (c) would actually care if they were to discover they’re doing it, the vast majority are over the age of 30.  In other words, this is a generational development.

Here’s an excellent example of that generational change.  Earlier this year the NY Times wrote about teenagers’ new habit of sharing their passwords with their (boy|girl)friends:

Young couples have long signaled their devotion to each other by various means — the gift of a letterman jacket, or an exchange of class rings or ID bracelets. Best friends share locker combinations.

The digital era has given rise to a more intimate custom. It has become fashionable for young people to express their affection for each other by sharing their passwords to e-mail, Facebook and other accounts. Boyfriends and girlfriends sometimes even create identical passwords, and let each other read their private e-mails and texts. […]

In a 2011 telephone survey, the Pew Internet and American Life Project found that 30 percent of teenagers who were regularly online had shared a password with a friend, boyfriend or girlfriend. The survey, of 770 teenagers aged 12 to 17, found that girls were almost twice as likely as boys to share. And in more than two dozen interviews, parents, students and counselors said that the practice had become widespread.

Knowing their audience, though, they couldn’t help being a little worried about it (and, of course, nothing sells newspapers like sex):

Rosalind Wiseman, who studies how teenagers use technology and is author of “Queen Bees and Wannabes,” a book for parents about helping girls survive adolescence, said the sharing of passwords, and the pressure to do so, was somewhat similar to sex.

Sharing passwords, she noted, feels forbidden because it is generally discouraged by adults and involves vulnerability. And there is pressure in many teenage relationships to share passwords, just as there is to have sex. […]

Ms. Cole’s mother, Patti, 48, a child psychologist, said she believed her daughter would be more judicious now about sharing a password. But, more broadly, she thinks young people are sometimes drawn to such behavior as they might be toward sex, in part because parents and others warn them against doing so.

“What worries me is we haven’t done a very good job at stopping kids from having sex,” she said. “So I’m not real confident about how much we can change this behavior.”

Speaking of sex and intergenerational concerns, this whole affair reminds me enormously of a post I wrote back in 2008 about the increasing public acceptability of sex for it’s own sake:

These developments are not without their concerns. Sara Montague – a presenter on BBC Radio 4′s Today programme – is clearly concerned, noting that much of the movement seems grounded in the hope of empowerment and self-confidence, but worrying that this serves indirectly to promote eating disorders among girls and the acceptance of rape among boys.

The main problem that Montague faces is that for most people, embracing public sexuality is non-harmful – not every girl gets an eating disorder and not every boy contemplates forcing himself on a girl – and is undertaken by choice. Montague is, in essence, faced with Douglas Adams’ cow that wants to be eaten. […]

By all means work to increase support for those burdened excessively by concerns of body image. By all means increase support to rape victims and ease the ability of the state to bring those guilty to justice. But that doesn’t mean we should fight to stop it altogether if people choose it freely and feel that it helps them, or even if they just enjoy it.

Anyway, that brings me back to ‘Girls Around Me’.  It — and other apps like it — really are designed to be fun, to let Kashmir and people like her make connections with strangers.  Yes, of course Facebook and Foursquare can be used by creepy stalkers and Rwanda 2.0 ethnic cleansers.  So what?  I have a 20cm Global Cook knife beside me right now.  I could use it to cut chunks out of hipsters, but that doesn’t make it flawed by design.  My credit card can be used to fund the KKK, but it’s also useful for other stuff, too.  There’s nothing wrong (and there should be nothing illegal) with having information.  It’s only when somebody acts on information in a manner harmful to others that we should care.  ‘Girls Around Me’ was about sharing information; how people act on that information is up to them.

Let me finish with this incredibly relevant and, as ever, excellent comic from xkcd:

Reporting reactions to the news, not the news

XKCD: Public OpinionI know I’m not alone in getting frustrated by the tendency, in all forms of mass media, to report on reactions to an event or debate rather than provide substantial detail on the event or debate.  I do realise that it’s because the drama of people’s reactions keeps the audience’s attention for longer, that most people aren’t actually interested in the finer points, that it bores them.

Jon Stewart lambasts America’s television news providers for providing anything but news, but for me the sharpest sense of frustration comes when I read a newspaper.  I don’t really blame the providers of news for being consumed by the desire to entertain when they have sound, colour and moving pictures at their command.  Well, okay, I do.  But the defence of the newspaper editor is far weaker.  Sure, there are technicolour tits on page three, but other than that and an over-sized font for the headlines, there’s not much the newspaper can do to distract you from the article itself.

Most people don’t read more than the first few paragraphs of an article.  That’s why papers like the NY Times put those delicious, tantalising nuggets on the front page for the vrapid browsers among us and then send the hungrier reader off to page Q13, or whatever, to finish the piece.  It’s not a practice we see in Britain, but I quite like it.  It gives a visual honesty to our collective consumption of news.  It lets me imagine, as I hunt through the paper for section Q, that the real meat of the article, the guts, the nitty gritty, the actual news, is available in there somewhere.  Sadly, it almost never is.

I don’t want to single out The Grey Lady.  There is no paper anywhere on earth that consistently lists out the facts in each article.  I don’t even need quality writing.  Just chop off the final paragraph and replace it with the facts in bullet point form.  Nobody reads that paragraph anyway, even if it is the one the journalist fought most with the editor to keep.  Leave the rest of the article peppered with Mr. and Mrs. Jones’s sob story and some politician’s outrage, but give me the facts quietly at the end, where it’s not hurting anyone.

Anyway, via Matt Yglesis, I see that a report has been written by Pew Research on the coverage of the health care debate in America.  You can see the full report here or a summary here.  I quite agree with Matt that the most telling aspect of the report is summarised in the following graph (although I disagree with his conclusion that this is not such a bad result):

Pew:  Top Health Care StorylinesIt’s a terrible diagram, because 3D graphs make it near-impossible to read the actual numbers (I wonder if Pew Research sees any irony in trying to present these data in a snazzy format), so let me give them to you:

  • 41% : Politics and strategy
  • 23% : Descriptions of [proposed] plans
  • 9% : [Current] State of health care
  • 8% : Legislative process
  • 6% : Obama’s health care plan
  • 4% : Town hall protests

This is for all forms of media, though.  The then current state of health care featured more prominantly in newspapers, which gave it 18% of their coverage.  That’s better, but I suspect it’s deceptive.  That 18% will have included innumerable emotion-dripping sob stories about some old lady and her dodgy hip.  Disappointingly, online news sites, which have essentially zero marginal cost for an additional paragraph on the end of a story, gave only 8% of their coverage to describing the then current system.

Ah, well.  Go read the report.

Update:  Ezra Klein makes an excellent point:

It’s trite to say it, but the news business is biased toward, well, news. There are plenty of outlets that tell you what happened yesterday, but virtually no organizations that simply tell you what’s going on. Keeping up on the news is easy, but getting a handle on an ongoing situation that you’ve not really been following is hard. In recent years, we’ve seen the rise of outlets like FactCheck.org, which try and police lies that are relevant to the debate. But there’s really no one out there who is trying to give you the background to everything going in the debate. News organizations will write occasional pieces trying to sum up the legislation, but if you miss them, it’s hard to find them again, and they’re not comprehensive anyway. The fact that I still can’t direct people to one really good, really clear, really comprehensive online summary of the bill is an enduring frustration for me, and a real problem given the importance of the legislation and the number of questions there are about it.

If I edited a major publication — or even a medium-size one — I would begin each major legislative battle by detailing a few of my smartest, clearest writers to create a hyperlinked, fairly comprehensive, summary of the basic legislation. That summary would be updated throughout the process, and it would be linked in every single story written on the topic. As reader questions came in, and points of confusion arose, it would be expanded, so by the end, you’d have a document that was current, comprehensive, navigable and responsive to the questions people actually had about the legislation. Telling people what just happened is undeniably important, but given that most people aren’t following that closely, we in the media need to do a better job of telling people what’s been happening.

I always thought of it as Engrish

The NY Times, writing about Shanghai’s efforts to improve it’s signs, has a gallery of amusing mis-translations from Chinese to English.  This was one of my favourites:

As an aside, I like the javascript-free technique used by the NYT developers to prevent most people from saving the images.  Here is the relevent section of the page’s HTML source:

<div class="centeredElement" style="background-image:url('http://graphics8.nytimes.com/images/2010/05/03/world/20100503_CHINGLISH-slide-DFXB/20100503_CHINGLISH-slide-DFXB-slide.jpg');width:600px; height:400px;">
<img width="600" height="400" src="http://graphics8.nytimes.com/images/misc/pixel.gif" />
</div>

If somebody right-clicks on the dispayed image (technically, the background image) and chooses to view it or save it, they get pixel.gif, which is a 1×1 clear pixel.

Food stamps in America

Here is a NY Times article doing what the NY Times does well, this time looking at the use of food stamps across America.  Here are the basic details (emphasis is all mine):

With food stamp use at record highs and climbing every month, a program once scorned as a failed welfare scheme now helps feed one in eight Americans and one in four children.

It has grown so rapidly in places so diverse that it is becoming nearly as ordinary as the groceries it buys. More than 36 million people use inconspicuous plastic cards for staples like milk, bread and cheese
[…]
the program is now expanding at a pace of about 20,000 people a day. There are 239 counties in the United States where at least a quarter of the population receives food stamps
[…]
Nationwide, food stamps reach about two-thirds of those eligible, with rates ranging from an estimated 50 percent in California to 98 percent in Missouri. Mr. Concannon urged lagging states to do more to enroll the needy, citing a recent government report that found a sharp rise in Americans with inconsistent access to adequate food.
[…]
Unemployment insurance, despite rapid growth, reaches about only half the jobless (and replaces about half their income), making food stamps the only aid many people can get — the safety net’s safety net.

Support for the food stamp program reached a nadir in the mid-1990s when critics, likening the benefit to cash welfare, won significant restrictions and sought even more. But after use plunged for several years, President Bill Clinton began promoting the program, in part as a way to help the working poor. President George W. Bush expanded that effort, a strategy Mr. Obama has embraced.

The revival was crowned last year with an upbeat change of name. What most people still call food stamps is technically the Supplemental Nutrition Assistance Program, or SNAP.
[…]
Now nearly 12 percent of Americans receive aid — 28 percent of blacks, 15 percent of Latinos and 8 percent of whites. Benefits average about $130 a month for each person in the household, but vary with shelter and child care costs.
[…]
Use among children is especially high. A third of the children in Louisiana, Missouri and Tennessee receive food aid. In the Bronx, the rate is 46 percent. In East Carroll Parish, La., three-quarters of the children receive food stamps.

A recent study by Mark R. Rank, a professor at Washington University in St. Louis, startled some policy makers in finding that half of Americans receive food stamps, at least briefly, by the time they turn 20. Among black children, the figure was 90 percent.

I’m not sure how I feel about food stamps.  The classically-trained economist in me wants to point out that money is fungible, so that:

  • for people that, if they were given the equivalent amount of cash, would have bought the same amount of food,  the program largely serves to impose unnecessary administrative costs over a simple cash transfer and places a stigma on the recipients; and
  • for people that, if they were given the equivalent amount of cash, would have bought less food, the program (arguably) willfully deprives them of welfare in addition to the administrative costs and stigma.

On the other hand, we have that:

  • for the (presumed) minority of recipients that have problems with drug or alcohol abuse or have a family member that has problems, receiving aid in the form of food stamps helps ensure that there’s still food on the table (although I do assume that there is a secondary market in food stamps, not to mention in food itself);
  • for the recipients living in high-crime areas, the incentive to steal food stamps is lower than that to steal cash (even if there is a secondary market, it’ll be annoying to deal with and won’t give 100 cents on the dollar), so receiving food stamps is safer;
  • by giving people food stamps instead of cash, you reduce the possibility of a sense of entitlement emerging (one of the major problems in countries, like Britain, with comprehensive welfare systems is that recipients can come to consider the aid they receive as their right and not just (hopefully temporary) assistance); and
  • America, for some reason that is mostly beyond me, has always had trouble facing up to the moral imperative to assist those in genuine need and presenting that assistance as food stamps seems to have granted it some political cover.

Anyway, the NY Times piece comes with some more fantastic graphics.  Here are two snapshots (click-through on either of them to get to the good stuff on the NY Times website):

NYTimes_Foodstamps

NYTimes_Foodstamps_Change

Evil

Evil, I say:

Dozens of specially trained agents work on the third floor of DCM Services here, calling up the dear departed’s next of kin and kindly asking if they want to settle the balance on a credit card or bank loan, or perhaps make that final utility bill or cellphone payment.

The people on the other end of the line often have no legal obligation to assume the debt of a spouse, sibling or parent. But they take responsibility for it anyway.

Evil.